about us

Hardhat is a creative agency built for today.

Founded in 2005 by Dan Monheit and Justin Kabbani, we have scaled to become one of Australia’s most respected independent agencies. Our success has come from helping brands grow, through the development of integrated comms that match today’s mobile, social and digital first consumer.

Over the years, we’ve received local and international recognition for our pioneering client work and innovative workplace culture. Today, we’re a team of 40, working as a strategic partner for some of Australia’s most prominent brands including Bupa, Deakin University and The Cancer Council.

Our pedigree makes us different.

While our executional capabilities include traditional channels, our digital pedigree means we have a different starting point to legacy agencies. We cut our teeth in a world where giant media budgets to prop up lukewarm ideas just didn’t exist. Everything we created needed to stand out in its own right, to resonate with the target audience, and to command discretionary attention. If it didn’t, consumers would never have seen it.

This grounding served us well, as the brands, budgets and opportunities we worked on grew. A decade later, and with all options at our disposal, we still assess every idea based on how it will perform in the toughest, most fickle environment first. We approach briefs differently and the results speak for themselves.

Our expertise covers the full spectrum: from transformational thinking, long range planning and conceptual ideas, to tightly focused campaigns, content creation, production and large scale, complex development.

We work in cross functional client teams to ensure that the ideas we take to clients are not just ‘big’, but also ‘whole’ - in that they’re designed to perform across channels, platforms and contexts.


  • Justin Kabbani
  • Isabelle Bonin
  • Reece Ryan
  • Lani Cush

OUR services

We’re here to help you find brilliant ways digital can transform your business.


Our strategy team are a key part of every project. They research, analyse data, gather insights, interrogate the brief and immerse themselves in the business to ensure that the problem we’re setting out to solve is the problem worth solving.
Strategic services include:

  • Competitor reviews
  • Opportunity audits
  • Facilitated workshops
  • Product roadmapping
  • Digital strategy development
  • Campaign analytics
  • User research
  • Customer journey development
  • Content strategy
  • Social media strategy
  • Website analytics
  • Social analytics
  • Dashboard and development
  • User scenarios and persona development
Design + ux

Our design and UX team are just as obsessed with how things work as with how they look and feel.
Design services include:

  • UX design
  • Interface design
  • Visual design
  • Prototyping
  • Wireframing
  • Information architecture
  • Motion graphics and video
  • Digital installations
  • Content strategy and creation
  • User scenarios and persona development
  • A/B and multivariate testing

Our tech team are platform agnostic, actively seeking out the best technology solution for every project. We prioritise speed, scale and robustness.
Technology services include:

  • Content management systems
  • Front end development
  • API integration
  • Responsive development
  • Mobile application development
  • Web application development
  • User testing

Our social team are connected and deeply ingrained within the social media landscape. They nurture and grow communities with content that engages, inspires and entertains.
Social and content services include:

  • Competitive analysis
  • Content personas
  • Content strategy
  • Social presence audit
  • Community management
  • Content development
  • Social analytics reporting
  • Social ads creation
  • Social playbook development


Delivering thousands of digital projects has seen us develop a unique methodology that ensures great work, happy clients, and real business outcomes.

We believe in the following:

  • Cross-discipline, client-agency teams on every project
  • Deep discovery phases that confront and eliminate unknowns at the outset
  • Focusing on long term relationships that drive ongoing improvement and iteration

If you want to know more about our approach, we’ve been expertly trained by the guys at AgencyAgile.


Cross functional teams with clients at the heart.

Our way of working in cross functional teams.

One giant desk AKA The Noodle.

our values

  • Hustle Whatever it takes
    to get the job done.

  • Humility Let the unknown inspire.

  • Heart A passion that’s undeniable.

so many activities

  • Birthdays Thanks for being born, let’s have cake!
  • Training Learning sessions at least once a fortnight.
  • Excursions How does trapezing or lawn bowls sound?
  • Events We host a pretty good event. Catered, of course.
  • HATTIVERSARIES Okay, we just really love cake.
  • So much food... Never go hungry with drawers, a pantry and a fridge full of food.

our space

In November 2014, we made the move to our largest office yet.

Filled with natural light, plus an indoor basketball court/pilates den, purpose built whisky bar and heaps of space to store all of our bikes, it’s got everything we need.

In October 2015, we opened our Sydney office in Surry Hills. Though the basketball court is a little smaller than Melbourne's, it's every bit a Hardhat office filled with light, open spaces, art and outstanding furniture.

Hardhat Digital basketball court Hardhat Digital Heart room
Hardhat Digital desks - The Noodle We ball hard Hardhat Digital board room

I want to


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