Hardhat and Deakin staff

Hardhat & Simplot

Simplot Australia is a leading Australian food manufacturer, employing over 3,000 people and home to some of Australia's favourite brands including Birds Eye, John West, Leggo’s, Edgell and Lean Cuisine.

What started as a small, social media engagement for Leggo’s in 2011, has evolved into a whole of business, whole of digital partnership today. With a shared vision of using digital to transform the business and brands, we’ve worked together on scores of successful projects spanning the breadth of the online landscape.

From strategy and education sessions to workshops, websites, eDM initiatives, promotions and award winning campaigns and applications, we’ve made huge strides in bringing the brands closer to consumers than ever. Together, we’re redefining what it means to be a successful food business in Australia today.

The team at Hardhat have an amazing way of making the complicated simple. Working together, we’ve been able to drive a significant change in the way we think about our brands, our consumers and the way we connect the two.

- Susan Foley , Marketing Comms and Branding Manager, Simplot Australia.